Today marks the start of Food Allergy Action Month! We are encouraging Americans to recognize food allergy as a serious public health issue and to take action during the month of May to make an impact for those affected by food allergies and anaphylaxis. Food Allergy Action Month is an expansion of Food Allergy Awareness Week, which is observed this year May 10-16 and was created by FARE in 1998. This week-long occasion was created as a way of bringing attention to food allergy, and is now the anchor of FARE’s month-long awareness activities.
For this year’s theme, FARE is recognizing everyday heroes who help keep those with food allergies safe and included at school, work, and home: our “Food Allergy Action Heroes.” Throughout the month, FARE will be profiling exemplary community members and encouraging others to honor their personal Food Allergy Action Heroes through special recognition, notes of thanks, and/or honorary donations to FARE.
FARE has a number of initiatives and activities planned for Food Allergy Action Month that supporters can participate in, and across the country, families, individuals, schools and corporations will be observing the month in a variety of ways. Highlights of FARE’s May programming include:
- FARE’s Food Allergy Action Month calendar, which provides one action individuals can take each day to support the food allergy community.
- FARE’s #TealTakeover campaign encourages individuals, organizations, schools, and businesses to paint their community teal, the official food allergy awareness color. One example is Niagara Falls and Terminal Tower in downtown Cleveland, Ohio, which will both be lit in teal on May 11.
- The FARE National Food Allergy Conference will be held on May 16-17 in Long Beach, Calif. Attendees will be encouraged to wear teal and take action in their community following the event.
FARE’s comprehensive online headquarters — www.foodallergyweek.org – includes a number of resources to help make Food Allergy Action Month a success in local communities, including:
- Posters with an eye-catching Food Allergy Action Hero theme that can be printed and posted in schools and community centers. A premium version of the poster, as well as brightly-colored stickers can be purchased from FARE’s online store.
- A new fact sheet handout from FARE that can be used to help others understand the serious nature and broad impact of food allergies.
- Free shareable graphics with food allergy facts and sample social media posts that can help individuals spread the word online.
- Be A PAL: Protect A Life educational materials to help teach children how to be a friend to someone with food allergies are available for free download. To accompany the free materials, Be a PAL pencils, stickers, and posters can be purchased in FARE’s online store.
- A special edition “Raise Food Allergy Awareness Package” product bundle is available for purchase in FARE’s online store. It includes bumper stickers, teal ribbon lapel pins and a variety pack of FARE’s educational posters.
Special thanks to Food Allergy Action Month Official Partner, Skeeter Nut Free™.
Additional programs and information will be announced throughout the month. For more information about Food Allergy Action Month and Food Allergy Awareness Week, please visit www.foodallergyweek.org.