You may have noticed the food allergy community celebrated Halloween 2016 with an explosion of teal pumpkins. It was pretty awesome.
Our Teal Pumpkin Project® campaign, which helps create a happier and safer Halloween for all, was widely embraced across the country
this year. Hundreds of media outlets, including CNN, TODAY, Mashable and Martha Stewart, helped carry the message that offering non-food treats can make Halloween safe and fun for children with food allergies.
With your help, we reached more than 10 million people on social media, almost doubling the project’s reach since 2015, and our fever map collected nearly 18,000 pins, up almost 80 percent from last year.
We thank everyone who participated in this year’s Teal Pumpkin Project, from donors and FARE store customers who helped raise $123,000 for food allergy research, to artists of every age who posted their teal pumpkin photos online, to families in all 50 states who handed out non-food treats to make Halloween a safe, happy, inclusive celebration for all kids. We could not have done this without you.
See you next year!